Archive for October, 2011
Tom Rath – Find Your Strengths
“Forget about your shortcomings, focus on your strengths.”
1. Focus most of your energy on your own natural strengths and abilities, not on your weaknesses.
2. Invest time, effort, and development dollars in your areas of greatest strength, that’s where you will have the greatest return.
3. Quit trying to be well rounded. Focus on improving in the areas where you already show talent. Try devoting 80% of your time to improving your strengths, and 20% of your time to improving your weaknesses.
Tom Rath - Author/Gallup Consultant – StrengthsFinder 2.0
MLB Video #23 – (9:07) - Net Worth = N/A
Steve Jobs – Marketing is about Values
“Because the people who are crazy enough to think they can change the world, are the ones who do.”
1. Marketing is about values. We live in a very complicated and noisy world, so you have to be really clear about what you want people to remember about your brand.
2. You need to ask what you stand for as a company, where do you fit in this world.
3. Expressing the core values of your company allows consumers to better understand and connect with what your organization is all about.
Steve Jobs (R.I.P) - Former CEO, Apple Inc. – All About Steve Jobs | Biography
MLB Video #22 – (9:27) - Net Worth = $8.3 Billion
Kevin Hogan – Magic Words of Persuasion
“There are specific words you can use that have been shown to get people to say “yes” instead of “no.”
1. Because: The word because is a cause & effect word. Rooted in childhood, people are programmed to do whatever is said after the word because.
2. Imagine: Imagine is one of the few words you can use that has no resistance attached to it. Imagine yourself in a Mercury now.
3. Names: Find out and use a persons name. Using a persons name correctly at the beginning and at the end of a conversation will dramatically increase their respect for you. But, be careful not to overuse it!
Kevin Hogan - Speaker/Author/Coach – Kevinhogan.com
MLB Video #21 – (9:27) - Net Worth = N/A
David S. Rose – How to Pitch to VC’s
“The single most important thing a VC will be investing in is YOU.”
1. There are ten characteristics that venture capitalists look for in an entrepreneur. Integrity, passion, experience, knowledge, skills, leadership, commitment, vision, realism, and coachability.
2. Most angel investment pitches should be around 15 min. VC pitches should be around 30 min. The average attention span tends to drop off after about 18 minutes, so keep it brief.
3. The outline of your presentation should unfold as follows; company logo, business overview, management team, market, product, business model, strategic relationships, competition, barriers to entry, financial overview, use of proceeds, capital valuation, and conclusion.
David S. Rose - Serial Entrepreneur/Investor – Notes from the Pitch Coach
MLB Video #20 – (14:40) - Net Worth = N/A