Kevin Hogan – Magic Words of Persuasion



“There are specific words you can use that have been shown to get people to say “yes” instead of “no.”
1. Because: The word because is a cause & effect word. Rooted in childhood, people are programmed to do whatever is said after the word because.
2. Imagine: Imagine is one of the few words you can use that has no resistance attached to it. Imagine yourself in a Mercury now.
3. Names: Find out and use a persons name. Using a persons name correctly at the beginning and at the end of a conversation will dramatically increase their respect for you. But, be careful not to overuse it!
Kevin Hogan - Speaker/Author/Coach – Kevinhogan.com
MLB Video #21 – (9:27) - Net Worth = N/A