Steve Jobs – Marketing is about Values
“Because the people who are crazy enough to think they can change the world, are the ones who do.”
1. Marketing is about values. We live in a very complicated and noisy world, so you have to be really clear about what you want people to remember about your brand.
2. You need to ask what you stand for as a company, where do you fit in this world.
3. Expressing the core values of your company allows consumers to better understand and connect with what your organization is all about.
Steve Jobs (R.I.P) - Former CEO, Apple Inc. – All About Steve Jobs | Biography
MLB Video #22 – (9:27) - Net Worth = $8.3 Billion