Steve Jobs – Marketing is about Values
“Because the people who are crazy enough to think they can change the world, are the ones who do.”
1. Marketing is about values. We live in a very complicated and noisy world, so you have to be really clear about what you want people to remember about your brand.
2. You need to ask what you stand for as a company, where do you fit in this world.
3. Expressing the core values of your company allows consumers to better understand and connect with what your organization is all about.
Steve Jobs (R.I.P) - Former CEO, Apple Inc. – All About Steve Jobs | Biography
MLB Video #22 – (9:27) - Net Worth = $8.3 Billion
Kevin Hogan – Magic Words of Persuasion
“There are specific words you can use that have been shown to get people to say “yes” instead of “no.”
1. Because: The word because is a cause & effect word. Rooted in childhood, people are programmed to do whatever is said after the word because.
2. Imagine: Imagine is one of the few words you can use that has no resistance attached to it. Imagine yourself in a Mercury now.
3. Names: Find out and use a persons name. Using a persons name correctly at the beginning and at the end of a conversation will dramatically increase their respect for you. But, be careful not to overuse it!
Kevin Hogan - Speaker/Author/Coach – Kevinhogan.com
MLB Video #21 – (9:27) - Net Worth = N/A
Robert Cialdini – The 6 Principles of Influence
“There are 6 universal principles of influence that get people to say yes.”
1. Reciprocity: The desire of all of us to give back to someone who has given to us. If an individual gives us something (i.e. a free sample) we feel obligated to give back by making a purchase or at least hearing them out.
2. Scarcity: Perceived scarcity will generate demand. For example, saying offers are available for a “limited time only” encourages sales.
3. Commitment and Consistency: People generally want to follow-through with what they say they will do, or what they commit to. Get people to commit, even if it is just verbally, and the likelihood that people will stick to their word increases.
Robert Cialdini - Author/Professor – Influence – The Psychology of Persuasion
MLB Video #18 – (5:42) - Net Worth = N/A
Nicholas Boothman – How to Make People Like You
“55% of face to face communication comes from what you see, 38% comes from the tone of voice, and only 7% comes from the words you use.”
1. We decide whether or not we like someone in the first 2 seconds of seeing them.
2. It is your attitude more than anything else at the beginning of an encounter that determines the results of that encounter. Whether you succeed or fail.
3. When you meet someone for the first time, look them in the eye, smile, and open your body language.
Nicholas Boothman - Author/Speaker – How to Make People Like You in 90 Seconds or Less
MLB Video #17 – (7:27) - Net Worth = N/A
Simon Sinek – Start With Why
“People don’t buy what you do, they buy WHY you do it.”
1. Every single organization on the planet knows WHAT they do, some know HOW they do it, but very few know WHY they do what they do.
2. WHY = Your organizations purpose, cause, or belief. Why do you exist?.
3. The goal is not to do business with everybody that needs what you have; the goal is to do business with people who believe what you believe.
Simon Sinek – Author/Speaker – Start With Why
MLB Video #12 – (6:39)
Jason Fried – Think of Yourself as a Curator
“Avoid saying yes to too many features and too many customers.”
1. Try to think of yourself as a curator, your product as a museum, and the features of your product as art.
2. Instead of trying to outspend your competition, try to out TEACH your competition.
3. In order to attract a larger audience, educate your potential customers about what you do and how you do it.
Jason Fried- President of 37 Signals | Author of Rework
MLB Video #10 – (9:38)
Gary Vaynerchuk – Unique Interview
“Every brand should be pumping out content everyday”
1. Social networking = one big cocktail party.
2. Truly caring about your customers is more important now than it has ever been.
3. Contents value has never been lower, contents importance has never been higher.
Gary Vaynerchuk Net Worth = $10 Million