Simon Sinek – Start With Why
“People don’t buy what you do, they buy WHY you do it.”
1. Every single organization on the planet knows WHAT they do, some know HOW they do it, but very few know WHY they do what they do.
2. WHY = Your organizations purpose, cause, or belief. Why do you exist?.
3. The goal is not to do business with everybody that needs what you have; the goal is to do business with people who believe what you believe.
Simon Sinek – Author/Speaker – Start With Why
MLB Video #12 – (6:39)
Earl Nightingale – The Strangest Secret
The Strangest Secret – “We become what we think about.”
1. It is our attitude towards the world that will determine the worlds attitude towards us.
2. Think! The only thing about a man that is a man is his mind, everything else you can find in a pig or a horse.
3. Virtually all of our satisfactions and rewards will come NOT from our leisure, but from our work.
Earl Nightingale – Author/Speaker – Earlnightingale.com
MLB Video #11 – (6:12)
Jason Fried – Think of Yourself as a Curator
“Avoid saying yes to too many features and too many customers.”
1. Try to think of yourself as a curator, your product as a museum, and the features of your product as art.
2. Instead of trying to outspend your competition, try to out TEACH your competition.
3. In order to attract a larger audience, educate your potential customers about what you do and how you do it.
Jason Fried- President of 37 Signals | Author of Rework
MLB Video #10 – (9:38)
Jeffrey Gitomer – What it takes to be #1
“Remember every success that you’ve ever had, and focus on that each time you walk in a new door.”
1. The two most important words in selling are YOU and WHY.
2. The customer buys YOU first. The first sale that is made is the salesman. The first sale that is made is YOU.
3. Ask powerful questions. The more thought provoking your questions are, the more your prospective buyer will respect you.
Jeffrey Gitomer- Author/Speaker - The Little Red Book of Selling – Gitomer.com
MLB Video #9 – (5:37)
Tom Peters – 3 Ways to Pursue Excellence
“The four most important words in an organization are – What do you think?”
1. What do you think? – This means that YOU are a person of value who has an opinion that I want to hear.
2. Find ways to keep your brain engaged. An engaged brain remembers 3x more information than an unengaged brain.
3. Your internal customers are more important than your external customers. Development of your internal customers (co-workers, employees, bosses, decision makers, etc.) is more important in business than your external customers.
Tom Peters – Author - The Little Big Things – 163 Ways to Pursue Excellence
MLB Video #8 – (5:50)
Aaron Levie – Why Freemium Works
“Freemium is a business model that works by offering a basic product or service free of charge, while charging a premium for advanced features, functionality, or related products and services”
1. Lower friction means faster traction. If you can bring down the barriers between you and your customers (i.e. credit card payment) you can often hook them faster and easier.
2. With Freemium, your customers become your marketers and instantly become evangelists for your product.
3. Freemium forces you to make a much better product or service. By allowing people to try it for free, the product or service will have to speak for itself.
Aaron Levie - CEO of Box.net
MLB Video #7 – (5:47) - Net Worth = $7 Million
Guy Kawasaki – The Art of the Start
“The core of entrepreneurship is about making meaning”
1. Focus on making meaning, not on making money.
2. Don’t write a mission statement, write a mantra. A mantra is a short phrase that captures the essence of an organization and helps to focus the company.
3. When making a pitch, follow the 10/20/30 rule of pitching. Deliver 10 slides, present in 20 minutes, and use a 30 point font.
Guy Kawasaki Net Worth – $30 Million
via – http://tinyurl.com/5ojpne x Major League Business
Steve Jobs – How to Live Before You Die
“Your time is limited, so don’t waste it living someone else’s life”
1. You can’t connect the dots looking forward, you can only connect them looking backward. You have to trust that the dots will somehow connect in your future.
2. The only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.
3. Don’t be trapped by dogma, which is living with the results of other people’s thinking. Have the courage to follow you heart and intuition, they somehow already know what you truly want to become.
Steve Jobs Net Worth – $8.3 Billion
Michael Jordan – Words of Wisdom
“My competitive drive is far greater than anyone else that I’ve met”
1. There is nothing to fear but fear itself.
2. If you try to shortcut the game, then the game is going to shortcut you.
3. I’ve failed over, and over, and over again in my life, and that’s why I succeed.
Michael Jordan Net Worth – $500 Million
Seth Godin – The Dip
“Quitting is actually an excellent strategy if you do it the right way”
1. The Dip is the screen, filter, or thing that separates the triers from the winners.
2. Quit what is non-essential in order to remain focused throughout the dip.
3. The worse thing you can do is quit in the dip. Smart people either quit in the beginning, or they don’t quit until the end.
Seth Godin Net Worth – N/A
Tim Ferriss – Critical Business Advice
“80/20 Analysis: Identify the 20% of products or services that produce 80% or more of your profits”
1. You have to have a strong idea of what you ARE NOT to establish a brand.
2. Understand how your value is measured as an employee. If your boss doesn’t have good measurements for your performance, create your own! Why is it less expensive to keep you, then it is to fire you?
3. In order to increase your productivity, start saying NO to people! Especially when requests are irrelevant to the objectives you have set for yourself.
Tim Ferriss Net Worth – $15 Million
Gary Vaynerchuk – Unique Interview
“Every brand should be pumping out content everyday”
1. Social networking = one big cocktail party.
2. Truly caring about your customers is more important now than it has ever been.
3. Contents value has never been lower, contents importance has never been higher.
Gary Vaynerchuk Net Worth = $10 Million